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Steps Experiment https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1594521147114-EHK908A29ZZISROAQ2J0/Screen+Shot+2020-07-11+at+8.31.46+PM.png Next Steps Experiment https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1594521148173-U2EJQ3L5C8Q5M5UKIUGE/Screen+Shot+2020-07-11+at+8.31.36+PM.png Next Steps Experiment https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1594521148706-SONTZPYDVGCHQQ3NOA26/Screen+Shot+2020-07-11+at+8.31.26+PM.png Next Steps Experiment https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1594519141657-5JIN8CRD7TLVJKQG9XN7/Process.png Next Steps Experiment https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1594522741178-YL76DICGVEX3M4X0T644/nextsteps.png Next Steps Experiment https://www.katherinesmidansky.com/marketing-branding-1 daily 0.75 2023-05-09 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Initial credit card bill wireframe explorations I did in whimsical. I needed to balance what the user would have just seen in the plaid flow with what was useful information to help them finish creating the bill. In the end, we cut the first screen (at left) where we ask the user to name the bill, since we could populate that with the card information from plaid and let the user change it later from settings. Note: We agreed to keep an eye on this metric AND the names automatically given to the cards to see if we needed to add it back into the flow. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/6ac89376-8bae-44fc-a1e8-ea5517a1aba7/CleanShot+2024-03-19+at+12.12.10%402x.jpg Smart Bank Account - Make it stand out From ongoing beta user interviews we learned that we needed to handle the variability of credit cards and allow it to be flexible enough for every user. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710876589706-XQ9LXS8W81IRUVOGZ0TX/CleanShot+2024-03-19+at+12.12.48%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710876586462-Q2HKKOY6SAEKN2DQ0W57/CleanShot+2024-03-19+at+12.12.45%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710876586941-7GJ614RRLU1EA7DL1F41/CleanShot+2024-03-19+at+12.12.25%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/2ffcfaae-84da-49b7-844e-7e475e3a643f/CleanShot+2024-03-19+at+12.12.29%402x.jpg Smart Bank Account - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/a0a844c9-19d0-4e45-b0e5-c5caf6193383/CleanShot+2024-03-19+at+12.11.45%402x.png Smart Bank Account - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710877432069-94UZIQ84GHJ1FFCY1HQ3/CleanShot+2024-03-19+at+12.12.59%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710877429200-UB450KRCFXAXB6H7Z1J7/CleanShot+2024-03-19+at+12.13.01%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710877428509-ZGY2RQ9VGBJ0SW7KVWD3/CleanShot+2024-03-19+at+12.13.03%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710877506692-O848LXTNGOFB77AAG2BM/CleanShot+2024-03-19+at+12.13.08%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710877506663-QLV9BEY6K4L3RYC830T3/CleanShot+2024-03-19+at+12.13.09%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710877116518-DQ4KOFNCW2VMB3XFHUNP/CleanShot+2024-03-19+at+12.13.10%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710877118495-TZX3W4Y86U6JT6BMTPTM/CleanShot+2024-03-19+at+12.13.11%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710875902329-1YDNMEBJQZUAIGAF29TY/CleanShot+2024-03-19+at+12.13.27%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710875900204-95J657K7LRWW20U7AJDP/CleanShot+2024-03-19+at+12.13.29%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710875898386-QFS86CL61F298QO76TCF/CleanShot+2024-03-19+at+12.13.31%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710875898071-N54EAXBMV550UEYN4USG/CleanShot+2024-03-19+at+12.13.32%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/caf5f6a3-539e-424a-b7bf-809ba6223473/CleanShot+2024-03-19+at+12.12.15%402x.jpg Smart Bank Account - Make it stand out This was the existing bill creation form that would also receive a facelift to allow for dynamic categories. I started working closely with our content strategist and flushed out some initial concepts and identified how the credit card flow could differ. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/a1d75ebb-19d0-4520-ac58-4daccb27c516/CleanShot+2024-03-19+at+12.12.08%402x.jpg Smart Bank Account - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710876210528-RWOK7RU08AOXTHUNQXNC/CleanShot+2024-03-19+at+12.12.51%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710876209576-X1YNYXENJN7BKM9NY474/CleanShot+2024-03-19+at+12.12.52%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710876205396-EXKTH0K55EPZ27D4U7CS/CleanShot+2024-03-19+at+12.12.53%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710876204956-64A5CTBHVKUV9IDTIPPU/CleanShot+2024-03-19+at+12.12.55%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1710876199469-IWKTGRWH7ACBX4JSZOOL/CleanShot+2024-03-19+at+12.12.56%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/33ca22f4-e04a-401f-bbda-8b2687993fb8/CleanShot+2024-03-19+at+12.13.22%402x.jpg Smart Bank Account - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/ed5b6469-dd64-4d69-89cc-37c9b78cd398/CleanShot+2024-03-19+at+12.45.13%402x.png Smart Bank Account - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/63d850b6-f750-4c09-b161-da0a5d39c86d/CleanShot+2024-03-19+at+12.12.02%402x.png Smart Bank Account - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/45d8d5d1-c04c-49ec-abe2-c6218dd5f09a/CleanShot+2024-03-19+at+12.11.59%402x.png Smart Bank Account https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1597000731086-OT8XY1WSA4F7C8T6N9CU/Screen+Shot+2020-08-09+at+1.08.30+PM.png Smart Bank Account https://www.katherinesmidansky.com/review-capture daily 0.75 2024-03-30 https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/f0b8fb1b-893e-4b54-935f-8f5def26e059/CleanShot+2024-03-19+at+15.44+4.png Review Capture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/203e3ca1-959f-43de-97df-dcfa748904b4/Explorations.png Review Capture https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/6234b632-45ff-44dc-a924-a230296419a5/Reviews_Insight2.png Review Capture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/57772f5e-a44c-4c8d-8505-b5d50f9a8e13/Reviews_Insight1.png Review Capture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/b58f1e0f-76b5-40b7-8406-11992b2c7011/Iteration+1_+Testing+a+new+entry+point.png Review Capture Iteration 1 Variants https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/bc2fdfe5-d3f0-4f32-959e-be9d92f9d715/Selecting+a+focus.png Review Capture - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/057848dd-89d4-470e-bfcd-65b3063e7bc8/Reviews_Insight3.png Review Capture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/8c0f9ddf-1241-477c-9155-75ace1ae92be/Anonymous+opt-in.png Review Capture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/345a7d81-e706-4853-a313-ab788f5bcb5b/End+to+end+flow.png Review Capture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/4cd93434-0210-4a17-9e5a-3157929fe58c/Complete+flow+updates.png Review Capture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/d078d17c-7b7b-4c25-bd46-e796cf5c672c/Iteration+3_+Input+styles+%2B+Feedback+capture.png Review Capture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/ef6ea361-71b4-401f-82a6-b8c8a1e534f4/Reviews_Process.png Review Capture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/03122507-61df-4f8e-b74c-1121c08e12a5/CleanShot+2024-03-25+at+08.29+1.png Review Capture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/d3f9125f-d14a-41cc-9b7b-d82536f446be/Display+updates2.png Review Capture - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/1592203759384-MSM96VF86Q1YIVUZSWYL/cover.png Review Capture https://www.katherinesmidansky.com/browse-and-search daily 0.75 2024-09-02 https://images.squarespace-cdn.com/content/v1/5240a7f8e4b07d59ba8c62b1/8eea11eb-f9c5-4589-b0ea-5fca79626569/CleanShot+2024-09-02+at+14.21.36.gif Browse and Search - 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