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Job Marketplace | Vivian Health

This case study covers a large redesign and iterative optimization of Vivian Health’s primary experience, job search.

My Role
This was a design led project. I collaborated with another designer and the Head of Design (who was working as our product partner while we awaited a PM hire to be made), 2 researchers, and a Product Analyst.

Timeline
Kickoff summer 2022, Design complete EOY 2022. Iterative optimizations and north star updates through 2023.

Process

Discovery

Existing points of friction:
- Desktop Optimized 80% of traffic comes through mobile web at native
- Travel Optimized Employment types have expanded
- Complex Filters have been added haphazardly, job source is unclear
- Difficulty with Location
- Slow to Use Load times are long, searches are reset, filtering is slow and clunky
- Terminology Confusing, unclear terms make filtering difficult
Existing experience research
- Methodology: 8 user interviews (recruited via UserInterviews.com + 1 existing user)
- 4 primary areas of opportunity were uncovered
  - Search Make the search prominent
  - Filters Ensure attributes can be filtered with ease and relevance, Investigate the idea of “must have” filters, vs. “nice to have” filters
  - Clarity Discern job is a fit before applying
  - Accuracy & Consistency Inconsistencies in how jobs are displayed and filtered makes users question accuracy, which hurts user trust and our credibility